From racing drivers to collectors, enthusiasts to artists, Porsche proves time and again that when it comes to the pure joy of driving, there is no substitute. Here’s why…
To own, drive or simply admire a Porsche is to be part of something that goes beyond engineering, beyond performance, beyond heritage. It’s a feeling. A feeling that connects us, inspires us, and keeps us coming back for more.
Motorsport legend Mark Webber is a lifelong Porsche fan. For him, like so many others, Porsche is something special – an old friend tucked away in his garage
Photo: Porsche
It’s about the ignition on the left-hand side of the steering wheel, the gleaming crest on the bonnet and a heart that races that bit faster with every green light. It’s the next corner. And the one after that. It’s the design of the 356 and every iconic Porsche that followed. The distant echo of a childhood dream. The thrill of opening the garage – and knowing what comes next.
It’s the kind of passion that turns owners into drivers, drivers into collectors, and collectors into lifelong enthusiasts. So powerful, in fact, that in 1975 a journalist captured it perfectly: “A Porsche is like no other car, and if you want one, there’s no substitute.” The phrase struck a chord. In the 1980s, it was immortalized by Tom Cruise in the 1983 movie Risky Business, instantly embedding it in pop culture. The line took on a life of its own in the US in particular where it has resurfaced in campaigns, conversations and moments that have helped define Porsche for generations.
From posters to social posts, hashtags to conversations, fans have continued to keep those words alive for nearly 50 years – not as a slogan, but as a feeling. A mindset that’s lived on through city streets, racetracks, silver screens and collectors’ garages. It never left. And now, Porsche is taking a moment to celebrate the community that’s carried it all along.
Because for those who know the feeling, there really is no substitute.
The Porsche Promise to you
‘There is no substitute’ began as a clever line from one automotive writer in an article nearly 50 years ago. Since then, it has been kept alive by Porsche fans across the globe, appearing in hashtags, stitched onto jackets, printed on posters and whispered every time a flat-six roars to life.
Over the years, owners, drivers and enthusiasts have each answered the same question in their own way: Why Porsche?
Today, those words return – not as a slogan, but as a shared belief. A spirit to wear, speak and live by. Because no one owns these words. They belong to everyone who believes in them.
And together, we’ll carry them into the next generation.
Dear Porsche Community. This one’s for you.
Experience a Porsche for yourself at:
Porsche Danbury
203.744.5203
