Every now and then we dress to impress, but more importantly, we dress to feel our best. As buyer behaviors change, with many seeking a more personalized shopping experience, the boutique boom has reached Ridgefield with the new store, Elegant Ridgefield (elegantridgefield.com). When Elizabeth Murray Ellis, owner of the new Grove Street boutique, had back-to-back weddings for her children and experienced the difficulties of a one-stop-shop for those kinds of special occasions, she came up with the idea for a modern boutique with classic, luxury wears for women. The result: a curated collection of special occasion gowns, cocktail dresses, day-to-dinner styles, shoes, and other accessories that allows women to embrace their own unique style and radiate confidence.
“Three of my children were married in thirteen months,” Ellis shares. “After post-pandemic, get-me-out-of-these-sweatpants, I suddenly entered the world of “Mother Of,” rehearsal dinners, bridal showers and the need for mature dresses that fit just right for both me and the venue—minus pressure salespeople and fitting rooms the size of closets. So, I conceived Elegant Ridgefield, a store to cater to special occasion dressing.”
Elegant Ridgefield will uniquely enhance Ridgefield’s special-event services. “I envision this venture as a compliment and never a competition to Ridgefield’s women’s clothing boutiques and other beautiful in-town wedding venues, florists, photographers, restaurants, stationers, etc,” Ellis says. “As a long-standing resident of Ridgefield, I want to provide Ridgefield and the surrounding areas with an in-person, shopping destination primarily for special occasion dresses.”
With top-of-the-line, named brands such as Theia, Jovani, and Montage, as well as a personal stylist who can select items in the store that align with your event, style, color preference, size and budget, Elegant Ridgefield aims to simplify the “dress for the occasion” shopping experience. “We’ve curated a beautiful collection of gowns, cocktail dresses, day-to-dinner styles and more, in a range of sizes from petite to plus,” Ellis says. “Pay us a visit and you’ll enjoy our new luxurious store with spacious, mirrored fitting rooms, while you sip tea or sparkling wine. You’ll be greeted by our welcoming staff and most importantly, you will have a no-pressure shopping experience.”
With the holidays in full-swing, Elegant Ridgefield can help you balance style with comfort and appropriateness for any occasion. That might be a pair of timeless earrings from “Santa” or a perfect silhouette dress to ring in the New Year, Elegant Ridgefield can help you seamlessly find what you need.
For those who want to stay on-trend, Ellis and her team of stylists are in-the-know and ready to provide options. “The looks you’ll be wearing this holiday season, or six months from now, will include vibrant colors and asymmetrical necklines, one-shoulder designs, and halter necks,” says Ellis.
Whether the attention is all about a special event, walking down the aisle, or your next corporate cocktail hour, Ellis would like every visitor to walk away from Elegant Ridgefield feeling empowered—inside-and-out. “We are aiming for a classic, refined look in which our customers will feel comfortable and look elegant!” •